CRM Software
Compare product features and ratings to find the right CRM Software for your organization.

Grow your business with the all-in-one CRM, sales & marketing software for serious business owners. Our platform organizes your customer information and daily work in one place... Learn More
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View Profile is a powerful CRM platform that allows you to seamlessly manage all things CRM in one highly secure place. Its easy setup and intuitive interface mean smooth... View Profile
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Zendesk Sell is sales CRM software that helps you close more deals. This sales platform tracks all your customer interactions in one unified interface. Its quick to implement and easy to use ... Learn More
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Copper is the easy-to-use CRM for small businesses that need to manage more sales leads & grow customer relationships but don't have time for data entry, repetitive admin tasks... Learn More
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Whether you've got a small team of five or a sophisticated sales force of 500, HubSpot offers pricing and packaging options that grow with you. HubSpot customer relationship... Lear More
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Pipedrive is a sales-focused customer relationship management tool that teams of all sizes love using. With 95,000+ paying customers spanning across 179 countries, sales teams... Learn More
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Updated March 2021

Written by: Proken Staff

Buying guide for ​BEST CRM Software

CRM (Customer Relationship Management) software is at the heart of any business. It's a business strategy that is specially designed to improve revenues, profitability, and maintain customer loyalty. According to the CRM philosophy, put your customer first. Viewing the sale through the customer's eyes is a great way to pinpoint objections or clear up any perception that in return amplifies loyalty to your company.

For example:
  • Stats show that 86% of customers are ready to pay more for a great customer experience
  • Companies with a customer-centric business model are 60% more profitable than those that aren't
  • 1 in 3 customers would ditch the brand even after just one bad experience

CRM software helps in bringing together all data from different departments to provide a holistic view of each customer in real-time.

A CRM software is highly beneficial in areas of sales, marketing, and customer support. From up-selling and cross-selling, it helps to take quick decisions thus enhancing the quality of customer communication and response time.

What is CRM Software?

CRM software is a platform to organize and track customer interaction through reliable systems and processes. Its goal is to improve business relationships to grow your business. It helps with contact management, sales management, agent productivity, and customer service interactions. It is used to maintain customer loyalty by store customer contact information, record service issues, boost sales, and manage marketing campaigns in one place.

Common Features of CRM Software

Contact Management: Creates a database that keeps your customers' information up to date.

Track Interactions:

Whatever the interaction with customers and prospects on various channels are documented.


Lead Management and Sales:

Automatically generate leads from different sources such as social media, website visitors, newsletter sign-ups, and more. Also, CRM follows up with leads automatically through preset emails and contact directly.


Calendar/Reminder System:

Keep track of calls, meetings in the calendar by creating reminders and synchronize these with the users.


Document Storage:

Handles documents in such a way that all information is stored, shared, and organized efficiently.


Customer Segmentation:

Divides the customer base into smaller groups based on demographic factors, such as age, gender, location, and income

What To Consider When Purchasing CRM Software?

 Types of CRM tools: 

All CRMs don't function in the same way. So, depending upon the business goals user should shortlist products that meet their specific needs.


CRM for Marketing

  • Helps you reach your audience effectively
  • Generate more high-quality leads
  • Engage your customers in meaningful conversation


CRM for Sales

  • Delivers better customer insights
  • Manage inventory, order processing, and sales reporting
  • Enhance your sales pipeline as well as forecast accuracy


CRM for Support

  • Track and manage customer inquiries efficiently 
  • Allow your team to deliver a seamless customer experience 
  • Offers 24/7 self-help options like FAQs 


Data storage capabilities: 

A CRM database can help you get the best out of the customer data. The software stores data like customer interactions, campaign performance metrics, and more. So, when you purchase software, make sure you get a secure data storage solution. 


The total cost of ownership: In the market, there are lots of solutions depending upon the different pricing and functionality. But these options also vary in the total cost of ownership, depending upon training time and costs, mode of deployment, and technical support costs.


Q. What are the benefits of CRM software?

A. Users can access customer data easily
Improves Sales
Analytical data and reporting

Improves Customer Service

Q. What are the best 5 CRM systems?

A. HubSpot CRM
Salesforce Sales Cloud